How can different types of travel companies create specializations by choosing the right technology components?

The internet is full of advice on why you should go digital with your business. Software is supposed to be ubiquitous in today’s business world. However, for the novice who hasn’t digitized their business yet, what do you need to know about travel technology and travel software that will help you make an informed decision about going technology-free or leveraging technology?

The first step is to understand the types of travel software being used and who is using it.

Injecting technology components into a travel agency’s core technology platform or booking engine can give your agency the ability to create unique specializations.

How can different types of travel companies create specializations by choosing the right technology components?

That’s how…

if you are a OTA or a self-service booking provider, You will typically use an online B2C portal or travel agency booking engine with the following basic components:

What should be your key differentiators when selecting your travel agency booking engine?

1. Platform ability to quickly search for the most relevant content
2. Storefront capability: Launch deals and deals quickly and monetize them
3. Automated management of multiple supplier contracts, policies, clauses, etc.
4. A highly sophisticated BI (Business Intelligence) system and analytics to understand your consumer behavior and market trends
5. A robust CRM system and
6. A good marketing/lead management portal

HAS Touristic operator it requires a B2C Portal or a tour operator booking engine and you can also choose to take a B2B route, but your tech potion is essentially a little different from the OTA mix, you need a package builder.

What should be your main differentiators?

1. A package builder that should allow your tour operator booking engine to manage package durations, categories and blackout dates
2. A flow based on comments and requests that will give your clients the option to negotiate and customize tour itineraries.
3. Fees, offers and discounts management system
4. Customer Relationship Management System and
5. Most importantly, every inquiry counts: workflow systems that let you track how efficiently your business is serving customers who show interest.

BI and analytics are important. However, you don’t need the heavy-duty systems that OTAs use.

if you are a DMCYou need a DMC travel software or platform to help you distribute your inventory to agencies in multiple markets while helping you manage last-mile and ground operations.

What should be your key differentiators when selecting travel software for a DMC?

1. Global distribution – Ability to create multi-market distribution networks
2. Multilingual and multicurrency booking support
3. Capture all the information related to last mile operations
4. Robust automatic payoff and cash flow management

You can literally do without a BI system and rely on your online and networking trend research skills.

if you are a consortia or a Host AgencyIt’s important that you find the best travel consortium software to build your ecosystem of affiliates and agents and help them establish their own brands.

What should be your key differentiators when choosing the right travel consortium software?

1. Strong vendor management capability to distribute benefits to each member agency
2. Technology for fast onboarding of affiliate agencies and members for host agencies
3. MIS and Reports – Closely monitor affiliate and provider performance
4. Grow Members – Allow members to easily create their own brand identity
5. Built-in communication tools: member motivation and retention

how do you have consolidator, the precision and competitiveness of your inventory, decide your success. Your travel consolidation software should go the extra mile to ensure your content is accurate and aggregated from multiple sources. We live in the world of electronic distribution, so it is imperative to have a high preference API that agencies can consume.

What should be your key differentiators when selecting your consolidator travel software?

1. Content Accuracy – Automated content aggregation and standardization
2. The wealth of your inventory: aggregation of inventory from multiple sources
3. Preformatted APIs that other agencies can consume

if you are a Niche travel agency (MICE or Specialty Travel Service Provider) the type of niche travel agency software you should be using is:

What are your key differentiators to consider when selecting your niche travel agency software?

1. Your own contracted and negotiated inventory of special offers: themes, travel products, merchandise, etc.
2. The ability to create a unique experience from booking to fulfillment
3. Inventory management tools to store and manage special inventory
4. Creation of offers and promotions pages

I hope you have found the above information useful; This is a short guide to help you navigate the often complex and fragmented domain of travel technology.