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The answer to the question “how travel is transforming the fashion industry” is simple!

When an Asian tourist of high socioeconomic status goes to the US and buys fashion accessories; they bring with them the international market. When they capture the attention of major fashion brands, they satisfy their needs with those brands. These same brands, having seen the effect of increased tourism, have started creating unique marketing campaigns that they deliver to their international buyers. They would provide people with special offers, personal shoppers, or even a language translator to help the market grow in their country. So in this article we are going to talk about this in detail!

The travel industry and social media are changing the fashion industry:

Today, being able to reach your target audience through the Internet is more important than anything else!

If a brand doesn’t do that, it will see a major drop in sales. It could be through social media and digital marketing or e-commerce, but the new revolution in the fashion industry is how famous your brand is on the internet. Models, makeup artists, producers, and stylists are hired more for their social media influence than for their talent. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.

Brands that still adhere to the traditional marketing style have been losing relevance in the industry and their sales. Three out of four shoppers are inclined to buy a branded product after viewing or hearing it online. Social media is transforming the fashion industry because now people want to experience first-hand what they buy through online Snapchats or Tweets. If a consumer does not find the desired brand online, they move on to the next big brand that is online and fulfills their wishes.

Today, a person’s social status is determined by their travels and wacky experiences rather than the Jimmy Choos they wear or the bag they carry. It is about opulent adventures in foreign countries and not about how much you spend on your watches or clothes. There has been a breakdown in the fashion industry that has caused a change in the way they do things now. Designers and brands around the world are trying to modify themselves in order to adapt to new demographic trends. This is how travel is changing the fashion industry. Chinese tourists made record purchases of $ 229 billion in expensive items in 2015. But, with the new wave of destination preference over luxury goods, brands have begun to adapt the same trend. Now they are trying to reach out to different regions of the world by promoting their campaigns in ways that get the “experience” that people want. These are just a few of the ways luxury travel is reshaping the fashion industry!

New hotel brands are reshaping the travel industry:

Today, with the arrival of travelers in all industries, the deployment of new varieties in the hotel business has become a new trend for large hotel companies. They are rebranding existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate menu details, eye-catching artwork, and emphasize local cultures. These new hotel brands offer a new way to experience your hotel stay. All promise uniqueness while remaining consistent with their quality and service. Below is a list of these hotels that have tried to combine a combination of reliable quality and exclusive experiences.

AC Hotels by Marriott:

They are a collection of design-focused hotels and these hotels provide their guests with atmospheric lounges full of energy. They were located in France, Spain, Portugal and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay in Cosmopolitan hotels in cities.

Canopy by Hilton:

They have combined the charms of newly constructed and renovated buildings. His designs are locally influenced and carry elegant meaning. They have also signed up to be in the Pearl District neighborhoods in Oregon, Portland, Ithaca Commons in upstate New York, and downtown Nashville. It is basically for travelers who want to spend some time relaxing, trying beer and relaxing activities.

Cordis Hotels and Resorts:

They are a collection of luxury hotels with exceptional architecture and designs from the Langham Hospitality Group. Recently, they will have their opening this summer at The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angeles, London and Orlando. It is intended for travelers who are on a business trip but who also want luxury.

Curio a collection of Hilton:

It is a range of five and four star hotels with unique qualities around the world. Hotels attached to Curio include places like SLS Las Vegas; Highland, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; the Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. The next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.

EVEN Hotels:

These hotels, from the Inter Continental Hotel Group, are made with health and well-being in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will soon open in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those high-end IHG folks who would rather not be in a drab-looking place and expect the usual luxury and comfort.

Hotels for graduates:

These are elegant and unusual properties that provide a sanctuary for family and professors visiting universities. They would meet in Graduate Tempe, Arizona, and The Graduate Athens, near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It’s a definite upgrade from poorly serviced hotels!

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