Today’s travel industry expects mobile-oriented services for whatever they’re looking for, wherever they are. People today except hotels to offer mobile services. The number of hotels is optimized for your mobile business website and enabled Facebook and mobile booking capabilities. Around 75% gained the knowledge of having a mobile app for their business and only a few implemented it. In a business where one service rules, your mobile apps will blend them perfectly.
Below are the reasons to be successful in your hotel business by using the mobile app
1. The future is in the hands of mobile devices
The future is in the hands of mobile devices: The best proof is the growing pace of tablets and smartphones. Apps have become more popular because they serve everyone. It makes hotels simplify the entire process from booking to all other hotel services, making it faster and easier.
2.Very good optimized booking experience
Once a traveler has downloaded your app, they will have quick and instant access to your hotel information and can book with just a few taps. This gives the user a positive experience and saves more time.
3. Help track more guest data
During the customer’s booking journey and stay, your app will provide more focused access to your customer’s information. Since this data plays a vital role in marketing strategies or price development, it enables good decisions to be made.
4. Able to maintain brand awareness of your hotel
Applications occupy a more important place in everyone’s smartphone. Once your app is downloaded, the user will review it regularly and this helps improve your brand awareness.
5. Improve customer service
Not only are you serving a customer during travel time, but you can also use the app to make a purchase, request services, book appointments, choose upgrades, and much more.
6. Your mobile application as a tour guide
As with Google travel, you can also make your app give your customers good guidance on where to visit, where to eat, and other necessary things. You can also combine these things with a more attractive map.
7. Linguistic adaptation
Travelers can set the language of the app to their liking and the communication between the hotel and the guest will be automatically translated so there are no misunderstandings between them.
8. Competitive advantage
Hotels with apps are still rare. Only ¼ of the properties have according to the study. Therefore, by having a mobile app, every hotel owner can gain a competitive advantage over the other properties that haven’t launched theirs yet. The demands on the part of the client are higher, but they remain low on the part of the hotel.