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For the past two months, the entire SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant drop in the organic performance of the websites in different verticals. And at the same time, there are also many verticals where you see a remarkable increase in organic traffic. There are several new features of the search engine results page (SERP) that can be seen pop-up on different search engines like Google.

With the growing nervousness and uncertainty in the economy due to COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in organic traffic, as well as revenue, were observed from March 12-16, 2020.

One of the interesting novelties of the pandemic has been that the Google results page has started to stimulate many new panels related to the ‘coronavirus’. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Center for Disease Control, and many other local government agencies.

Google has also started displaying an ‘SOS Alert’ panel to indicate a state of emergency around the world. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among users. Another cool SERP feature is when a user searches for something related to ‘coronavirus’, the security tips to follow during this crisis are displayed on Google. These tips show a video that instructs users on how to properly wash or disinfect hands, along with other tips from the WHO website.

In addition, an ‘Affected Area’ panel is also displayed, showing the areas that have been affected by this pandemic on a world map. You can easily see on this map how the pandemic is spreading around the world and its density in different regions of the globe.

Additionally, before other organic search-related results are displayed, Google also displays a ‘symptoms’ panel where you can quickly see common COVID-19 symptoms. This list of symptoms is also taken from the WHO website.

How will the coronavirus affect long-term trends?

COVID-19 is considered one of the biggest trends in Google’s search history. Not only are people looking for information related to the coronavirus, but national leaders like Narendra Modi and Donald Trump are also looking for information related to the stock market.

Long-tail keywords have also started to gain a lot of importance. For example, pandemic vs epidemic, is there a test center in my area, the best movies / series to watch in quarantine, are there any open stores and much more like that?

These types of searches can put marketers under a lot of pressure, as you need to be careful and thoughtful when finding the right target keyword and creating a suitable and effective strategy.

It is also possible that search queries related to COVID-19 will continue for a long time along with combined searches such as future banking, how the trip will be reopened, the future of schools after COVID-19, and much more!

How should businesses and SEOs respond right now?

With the number of people working from home increasing more than ever, a commute to work is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it’s creating content for a sanitizer and mask brand or an SEO marketing plan for a global media agency, there’s plenty of time here to plan and develop digital marketing strategies.

According to various experts, companies and websites need to stay ahead and apply different ideas and techniques to keep the website up-to-date and optimized.

As the level of competition is expected to increase after this pandemic, it is the right time for companies to partner with the best digital marketing agencies in India, such as Arm Worldwide, to be prepared with their digital marketing strategies with in order to rank commercial websites above the competitors.

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