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The truth is, freebies have been around since businesses were built. The only difference is today, it is given away online. In the past, these free things were given away at store entrances. Most of the time, these were food. It was known as a “free taste”. Restaurants and bakeries would offer free tastings of their food to entice consumers to buy or eat at their restaurants. It is really a great marketing strategy to encourage consumers to buy. It’s so cool that it has survived and evolved into a great online marketing strategy. With freebies, companies see huge growth in consumer loyalty and of course, profit.

Now that they are given away online, consumers can easily access various free samples. These include food stamps, food samples, toiletries, household items, and much more. Now that it has become a reinvigorated online phenomenon, one can help but wonder why giveaways matter and why they have taken over the online world.

1. Times are getting tougher.
Businesses are struggling to make good profits, while consumers are struggling to stretch their budgets. With freebies, companies can get those consumers to remember them and buy from them when they can. At the other end of the spectrum, consumers see gifting as a way to save on basic necessities and even simple luxuries.

2. Companies and consumers in the online world.
It has been said many times: the Internet is a great invention. He made the world smaller by allowing everyone to have access to almost everything. With websites and social media, consumers are always online. We do research online, we do business online, we work online, we connect with our friends and family online, we shop online, and we do just about everything online. With this, businesses recognized how having an online presence can greatly affect the success and undoing of your business. Consumers need to see you online. We have now equated reliability with online presence. The best way to stand out in the online world is to give gifts. These attract consumers.

3. Consumers can no longer spend more money.
Unlike before, when life was easier and better, consumers can no longer spend money trying new products. Before, it was okay to spend money just to try something new. That is not the case in today’s world. With increasingly tight budgets, consumers simply aren’t willing to risk spending money on a new product. This is where gifts come in. It allows consumers to try the product without spending money. If they like it, they will buy it. This is the main marketing backbone of gifts. Businesses spend some money on free samples, but gain big from competition and a mountain of new loyal consumers.

These are some of the reasons why gifts are important. It is the driving force that allows businesses to prosper and consumers to minimize their costs. Freebies allow companies to introduce new products and entice consumers to buy these products. For consumers, free samples allow them to save some money and avoid wasting it buying a new product that they really wouldn’t like.

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