Until recently, the term ‘corporate social media’ was defined as a refined and sophisticated profile of a brand and cautiously generated posts. The fundamental objective of corporate social networks was to generate influence, promote brand recognition and, finally, sell the products or services. Although the concept of corporate social networks has not changed, the procedure has undoubtedly been transformed. With advancements in technology, social media has become more powerful with trends like live video streaming. Live streaming means streaming video in real time through social media websites or a dedicated streaming platform. With the appearance of Facebook Live, Instagram Live Stories, Snapchat, etc. a lot of people are now familiar with live streaming.

Let’s take a look at the different aspects of live streaming step by step.

Live broadcast and business – Taking advantage of live video streaming for commercial purposes merits it in multiple ways. Live streaming allows sellers to interact virtually with buyers and that too in real time with minimal cost. The natural, unedited feel of the content helps connect with viewers by providing a personal experience. Videos streamed on social media make the business go viral, as its reach is much broader than that of other media. When a video is streamed live on social media, it remains trending as viewers continue to comment, like, and share it if they wish. Stable internet bandwidth, a good camera, and enough talent is all you need to create live video. Therefore, the cost involved is minimal. Once the live broadcast is done, you can use it to make a content marketing catalog. Video content can be extremely useful for promotional purposes such as testimonials, websites, social media marketing, etc. Live videos are a boon for those entrepreneurs looking for huge market exposure around the world.

Ideal practices for live streaming – First, you need to focus on preparing your live streaming video. Scribble a basic format of your video or show; whether written or extemporaneous. Chalk out the methods of execution and probable problems. Finally, make a complete production plan taking into account adjacent aspects of infrastructure, labor, finances, etc. Second, never compromise on video quality. Based on your budget, find the best possible equipment to run a session. The technology and resources used in the production and post-production of your video decide the future of your live streaming videos; so never overlook it.

Once you are done with production, look for your promotion. You should treat live videos as live programs. Opt for promotional efforts like email senders, social or digital commercials, teaser videos, etc. Build buzz about your next live video so you’re already starting to gather your audience. Create a solid strategy to drive your marketing initiatives based on the results you expect. Keep generating innovative ideas and concepts that can attract viewers.

Before stepping forward to make your video live; Think carefully about the desired platform. As mentioned, you can stream the video live on any platform of your choice; however, you must also consider the specifications of your requirements. For example, the purpose of your video, the target audience, a change in perspective to attract leads, the method and extent of interactivity, and platform compatibility. Once you understand what exactly your video needs to reach the world; you can quickly choose the best platform. There are many streaming apps that allow you to live stream your video on multiple social media platforms at once.

Tricks to implement a transmission strategy: You can hold closed sessions such as customer Q&A, expert Q&A to get your video spinning to a great extent. When customers interact with each other regarding content; exchange of experiences and comments takes place. Influencers and industry experts can also get involved in the process to clear up viewers’ doubts. Product launches or demos are likely to get massive publicity if done in a live streaming video format. They create a show of enthusiasm and commitment about whatever you are pitching or showing off to buyers. Events, campaigns or contests when supported by social networks, get excellent responses. A strategy made with the pros and cons of the live video you are making in mind is known to be the most feasible and successful.

To summarize this topic, the suggestion is to focus on the items of interest to your target audience. The fun should be included in an innovative way that combines the desired message or information within your video. Each of your live streaming videos will certainly be a learning experience for you! Keep creating, keep broadcasting!