Roresishms

A Virtual World of Live Pictures.

Robert Ringer wrote Winning Through Intimidation in 1973 and renamed and relaunched it in 2002. The name change was a good move because winning through intimidation was never Robert’s intention. How to survive in the jungle and overcome the intimidation tactics of its inhabitants is the real purpose and it is much better expressed in the new title.

Robert Ringer assumes the alter-ego of a tortoise and pits his wits against the metaphorical hare. He keeps going, he never takes his eyes off the finish line and something will happen to stop the hare and, very often, the tortoise will struggle past down the stretch.

Robert talks about his early days in the real estate business and the different types of intimidating rogues he was up against. He lost a few battles early on, but was able to rank the intimidators and use the lessons learned to overcome similar tactics on later occasions. He refers to this period of education as his time at Screw U.

Basically, Robert came to assume that all property sellers were happy to use his services, take their time, and spend, but when it came time to pay, he always seemed to have a good reason to keep some or all of the seller’s money. Robert (to whom he refers). have tokens). Some started at the beginning with every intention of stealing their chips and some found good reason in closing the deal and did so with great regret, but nonetheless it is safe to assume that no one was happy to pay a real estate agent the commission due. That commission could be quite a large sum and what the hell could make a real estate broker think he was worth that kind of money?

Robert learned very quickly how to put legal matters in order. After a couple of mistakes, he would always get a commission agreement signed before doing any work. If for some reason there was no agreement, he would leave.

He learned the hard way to always have the correct broker’s licenses in whatever state he was operating in. Bully sellers knew the law and would always try loopholes first. By alerting prospective buyers to properties, he quickly learned to send all documentation by certified mail so that it could never be said that he did not introduce the buyer to the seller. Would people really behave that way? All the time.

And in a master stroke of legal maneuvering, Robert decided to always have his own legal representative at the closing of every deal, a move that always caught buyer and seller off guard and relied on the code of honor among attorneys to ensure that He received a payment. “It was one thing to make a sale,” Robert said frequently in the book, “but it was another thing entirely to get paid for that sale.”

We’ve covered the basics so far, but rightly so, because a lot of people don’t get the basics right. However, there were three big revelations that really made a difference for me, and for which I will be forever grateful and for which I would gladly have paid much more than the book’s cover price. $14.95 btw.

Revelation 1. Not all deals can reach a satisfactory conclusion. In many cases, it is obvious from the start that it will not be possible to reach an agreement. Robert decided to fix them from the beginning and leave them alone. He focused his efforts on the deal that had a high probability of going through instead of chasing every possible opportunity and clinging to the desperate hope that one of them might come through. Most of us do that, I was doing that, but now if I see that a deal isn’t going to result in a win-win situation, I walk away, no regrets, no looking back and turning into a pillar of salt, just saves so much time, money and heartache.

Revelation 2. There is no need to trudge your way through the ranks by slowly learning and waiting for others to die so you can take their place. No one has the right to stop you if you have the ability to pass them. Other realtors were less than kind to Robert and most were eager to fill her mind with his discouraging words. If he had listened, he would have given up and taken a job at a fast food restaurant and had one less competitor to worry about.

Instead, Robert Ringer set out to learn the skills, build the skill, show no respect to industry leaders, and put into practice what he calls ‘The Frog Theory’. In a nutshell, he says like this: “It is my own decision to get to the top of this industry in the shortest amount of time possible, and in order to do that, I need to educate myself and make certain changes, first in my way of thinking.” about myself, and secondly to the perception that other people have of me. And that brings us to revelation 3.

Revelation 3. ‘Change your posture’. If you feel second class, you’ll act second class and get paid second class money if you’re lucky enough to get paid. In the mind of a homeowner looking to sell, the real estate agent was a necessary evil, and Robert Ringer was just another real estate agent. That was the perception he had to change. He made it a point not only to appear more than just a real estate agent, but to elevate his stance so much that the buyer or seller would not have the audacity to even suggest that he was a real estate agent.

His first step was to create a unique business card. A full-color booklet with a high-gloss black finish, hardcover that costs almost $5 each to produce. I’ll spoil the book if I tell you more about the pamphlet, or the series of private secretaries who eventually arrived, or the private jet to visit clients and inspect properties in other states.

Suffice it to say that the tortoise passed the hare and left it in its dust. In his first full year after embracing these principles, Robert Ringer closed deals that resulted in $849,901 in fees, and that was a long time ago. A couple of years earlier, he was scrambling in hopes of picking up the odd $1,250 and all too often burning his fingers for even that.

There is much in this book that any salesperson can use. Like all businessmen, I need sales leads to keep my business thriving. Since reading this book, I’ve figured out how to order and wait for the best deals and focus on them and not go after every fleeting promise. It’s not that I’m idle, active sorting makes my life hectic, but I’ve figured out how to do it most efficiently. Because I am not chasing, I have developed the posture that attracts the right people to me. Thanks to Robert Ringer.

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