From Los Angeles to New York, street food is popping up everywhere. Projections suggest that by 2020 food trucks will be a billion dollar industry. Since 2009, the food truck business has grown 80%. Food trucks are here to stay and here are 20 reasons why this trend is so hot.
twenty. Changing perceptions
Gone are the days when mobile kitchens were called “roach wagons.” People understand that street food businesses are held to the same (sometimes higher) standards of safety and sanitation as any restaurant.
19. Value
Food carts offer an inexpensive meal for budget conscious foodies. Traditionally, street food is less expensive than conventional dining options.
18. Social media
Chuck Wagon operators are masters of digital communication and use it to drive sales. Their tweets, blogs, Pinterest posts, and Facebook pages are ever-evolving marketing platforms that the public has embraced.
17. Lower overload
Mobile kitchens have a cheaper operating cost than traditional restaurants. With no rent to pay or buildings to maintain, food trucks can run a profitable, lean operation cheaper than their traditional competitors.
sixteen. Lower startup cost
Opening a fixed location restaurant requires two to three times the amount of capital it takes to start a food truck. Realistically, an entrepreneur with $ 75,000 could run a food truck business.
fifteen. Rent, rent, rent
The mobility of a food truck gives the owner the freedom to change his site daily, even every few hours if he so wishes. That pizzeria you go to cannot take its building to fairs, festivals, and events.
14. Cooperation
Food truck operators are a tight-knit community working together so that everyone benefits from each other’s businesses. A food truck parked on the street can go unnoticed by a hungry crowd. Four food trucks in one corner create a scene.
13. Marketing
A large platform is a rolling billboard. Every minute they are on the road they are advertising. The sight of a wildly colored passing truck covered in logos in a shopping district generates excitement and drives sales.
12. Fast food
Do you want your lunch quick and hot? A food truck offers time-hungry diners a quick bite without the wait time of a restaurant.
eleven. Healthy choices
Many mobile kitchens serve fried treats and sausages, but many serve vegetarian, vegan, and gluten-free meals to satisfy healthy tastes. Some food trucks have gone so far that they only serve health options.
10. Choices
Consumers like options. A few food trucks parked on the street provide hungry people with a personalized menu where they can mix and match their food according to their tastes. You can have dim sum as a snack, walk to another truck and buy burritos, and if you’re still hungry, check out a cart of frozen yogurt.
9. Culture
Every ethnic, cuisine and regional food imaginable is represented by food trucks. Consumers can eat Maine lobster on the west coast or California cuisine on the east coast. Diners can sample Korean, Italian, French, Thai, Ethiopian, Greek, American, or Japanese cuisine. If you are a fan of food trucks, the world is your oyster.
8. Fusion flavors
Japanese tacos? Yes. German gyros? Go ahead. Mexican Pizza? More, please. Creative chefs are pushing the envelope of fusion to create unique, interesting and tasty offerings to delight adventurous foodies.
7. The game of fame
Tom Colicchio, Spike Mendelsohn, Jamie Oliver, and Jose Andres have run food trucks. Some celebrity chefs use mobile kitchens to test concepts and recipes for their restaurants. Food trucks allow celebrity chefs to experiment with recipes without risk and reach a wider market. This trend will continue because people love celebrities.
6. Fun factor
Street food is an inexpensive entertainment option. The owners try to offer a pleasant dining experience to their customers on the street. Workers can escape their cubicles and experience a carnival atmosphere on their lunch break. The brightly colored platforms are fun, the food is fun, and the people taking your order are fun.
5. The American dream
Socially conscious foodies understand that street food vendors provide jobs and a community in the cities where they operate. People are more willing to give their hard-earned money to a local business owner than to a faceless corporation. Street food vendors also increase sales in the retail areas where they work. If your retail business is lagging, consider inviting a food truck to your business.
Four. Fresh air
When the weather is good, nothing better than going out. A quick ride through the park to a wagon is what the doctor ordered to lift the spirits of diners in the concrete jungle. Who wants leftover Chinese food in the office where you spend 50 hours a week?
3. Novelty
From evolving menu options to new units on the scene, food trucks present a novel approach to eating out. The mobile kitchen offers an interesting gastronomic niche to consumers who have grown tired of being constantly bombarded by messages from chain restaurants and corporate fast food.
2. Fresh and local
Mobile kitchens are bringing the farm-to-table concept to cities around the world. Chefs buy locally sourced protein, dairy, and produce and produce better food than some traditional restaurants. Consumers can taste the difference between those micro-vegetables grown on the road compared to salad processed in a factory hundreds of miles away.
1. Street food tastes good
Whether it’s a burger or snails, street chefs are creating amazing meals. The variety, quality and delight of the mobile kitchen is astonishing and accepted by the world. From upscale, tasty dinners to artery-clogging fried desserts, street food tastes good, and as a result, food trucks are here to stay.