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In recent years, the global smartphone market has experienced tremendous growth, led by innovative mobile devices running Apple’s iOS or Google’s Android. This has also created great opportunities for software developers working on smartphone apps. However, app creators now face an increasingly crowded field, with tens of thousands of apps available on sites like the Apple App Store and Android Market. The solution to getting your app discovered and downloaded may lie in search engine optimization (SEO) for smartphone apps.

How different is the SEO strategy for apps?

A smartphone app actually needs two types of SEO: one to improve ranking on popular search engine result pages (SERPS) and another for better visibility within the app marketplace.

Established search engine optimization best practices can be applied to influence external SERP rankings. You simply need to think of your app’s profile page as a landing page and optimize the content for optimal keywords.

Your SEO (Search Engine Optimization) strategy regarding app store rankings will be influenced by how Apple and Google rate apps in their online stores. For example, the number of downloads, user reviews, and category all play a role in how your app ranks within store search results.

Search engine optimization for your app

The foundation of good SEO is keyword selection and that also applies to your application. Start by identifying your target audience: who would want to use your app, why, and what are they looking for? The answers to these questions should give you keywords that are relevant to both your app and your audience.

When it comes to SEO design for apps, there are a few critical areas to focus on:

Application name and URL

Ideally, your app name should include your brand name and indicate what it does. Your keyword selection process will also help you figure out which terms can help your app name stand out and move up in search results. Use the same keywords in your app profile URL.

application category

Both Apple and Google rank apps in their stores based on functionality (game, productivity, utility, etc.) as well as price (free, free trial, paid). When potential users search for apps, they often use categories to narrow down their search terms. You need to make sure that your app appears in the right categories, especially those with little competition. Tools like MobClix (for the Apple App Store) provide data on competition between categories in the app market.

app description

This is the area where you will need creative content to help your SEO efforts. The app description plays an important role in engaging your target audience and helping them make the decision to download your app. While you still need to use your optimal keywords, you should also use the description to highlight your app’s features and set it apart from the competition.

Learn about search engine optimization for your app

As you have seen, SEO for smartphone apps is closely related to the general principles of search engine optimization. As a result, most app builders find it makes more sense to outsource app-related search engine optimization projects to trusted and experienced professionals. After all, app development cycles are getting shorter, which means app designers are already busy coming up with the next big idea.

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