I meet with my team every week to go over our numbers and make sure we’re on the right track (I highly recommend you do the same) and I’m not happy with the results.
Our organic reach and ad results on Facebook and Instagram dropped significantly.
It has to do with the IOS update and no more iPhone tracking, which could be half or more of your audience, depending on where you live.
And Google AdWords will also start to narrow down your audiences.
These big guys make it that much harder for you to reach potential new patients.
If plastic surgeons can’t advertise to consumers, how the hell are you supposed to grow your practice?
To find the answer for you, I did what I always do…
I googled it, “How can I get more cosmetic patients?”
Google listed 6 ways and I have an autopilot system that addresses 4 of them so check it out.
Here are the 6 ways in more detail:
Get more reviews
Since Google owns the planet, I recommend that you focus on Google reviews. Google wants reviews to provide helpful and constructive feedback that is detailed, specific, and honest.
The secret of reviews is timing. Request revisions when the patient is ecstatic with your results and with you.
Help them to help you. Give them opening sentences to complete, as a good review tells a complete story, i.e.
I wanted to improve ___________ because ________
I think Dr. Smith because _____________________
My experience with the doctor and staff was _________
How I feel about my result _____________________
The KiSS Loyalty Club, made for you, automatically solicits reviews for you.
Improve your online presence
Websites have evolved over the years. They look so different than they used to, so make sure yours has a fresh, updated look and should be mobile friendly.
Include social media buttons for patients to get to know you better and show off your skill with plenty of before and after photos and videos of frequently asked questions for each procedure.
Add new and updated content to as many different platforms as possible to reach a larger audience.
Don’t Miss Social Media Platforms
You may not understand social media or you may not want to spend your time on it, but it has become an essential patient attraction channel to attract more patients.
I recommend that you assign a staff member or hire someone specifically to follow you around with an iPhone or iPad and record you doing “the life of a plastic surgeon.”
And, when you partner with me, we bring you regular social media content about The KiSS Club that patients love to comment on and share with their friends.
Positive or negative, respond to reviews
You are bound to get some bad reviews. Setting expectations for the patient to listen to you is hard work, but it is part of doing business.
Your best approach is to respond quickly, stay professional, and apologize for the situation (not your job) and offer to talk about it, as your overall goal is patient satisfaction.
Train your staff
I’ve spent years beating this drum… Your staff will make or break your practice, so please put the right people on the bus, put them in the right seats, give them the training they need to be successful, and hold them accountable.
I’ve spent years beating this drum… Your staff will make or break your practice, so please put the right people on the bus, put them in the right seats, give them the training they need to be successful, and hold them accountable.
Your receptionist must have the skills to:
Present YOU as the BEST option to the caller who has many options;
Answer the question, “How much is it?” so that the caller can advance to
book the appointment;
Turn the caller into a booked appointment!
Your coordinator should have the skills to:
Understand the true wants and needs of the patient.
How to handle a patient who wants to negotiate
How to professionally turn a consultation into a paid procedure
If they need help, these training clubs will train them professionally and hold them accountable:
Visit my website http://www.catherinemaley.com for more details.
And the sixth way to get more patients according to Google is…
Build strong relationships with existing patients and the referrals will follow.
It changes everything when you have a “patients for life” mentality. When you see your patients as friends and family and treat them with respect, they grow your practice for you.
As Maya Angel says,
“They won’t remember what you told them. They won’t remember what you showed them. But they will remember how you made them feel.”
Make your patients feel important, loved and appreciated.
These happy patients will be your patients for decades and will come back for more as the aging process continues.
They will refer their family and friends, who will then refer their family and friends, and so on.
The Kiss Loyalty Club addresses 4 of the 6 ways Google suggests you get more patients, so check out http://www.kissloyaltyclub.com.