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Ever since Microsoft CEO Steve Balmer announced Windows Mobile 7 at the MWC in Barcelona, ​​the entire mobile world has been talking about it. Microsoft used to be quite a player in the mobile phone space, but recently it has lost massive market share to competitors like RIM’s Blackberry, Apple’s iPhone and Google’s Android. But will Windows Phone 7 save Microsoft and put them back on top? Although it is very possible, here are some limitations that are working against you:

1. Late check out

Initially, Windows Mobile 7 was scheduled to be released in 2009. Now, Microsoft says it will be released in late 2010. Instead, in 2009 they released Windows Mobile 6.5, which is supposed to be a brief holdover until new software arrives. outside.

The main problem for Microsoft is that the longer they wait before launching Windows Phone 7, the more time their competitors have to gain market share. In 2009 alone, they lost 13% of their market share. How much will they lose in 2010? Because smartphones are such a social device today, this results in a worse experience for all existing Windows Mobile users.

2. Bad reviews

Windows Mobile 6.5 reviews were definitely not favorable to Microsoft. This bad press doesn’t lead people to sit on the edge of their seats anticipating Windows Mobile 7. The good news is that this has forced Microsoft to start over and build a new operating system from scratch. I hope they get it right this time.

3. Multitasking

One of the rumors going around is that Windows Phone 7 may not be able to multitask. Of course, this is also a limitation of the iPhone, while Blackberry and Android currently have multitasking capabilities. It is also rumored that the iPhone will support multitasking with the release of its 4.0 software. If this is the case, Microsoft could be behind before they even get started.


Microsoft’s Bing search engine is definitely not bad, but most people still want to use Google. Most people find nothing wrong with Google and don’t want to have to learn a new search engine when the one they’ve been using for a decade is perfectly fine. Windows Mobile 7, of course, fully integrates Bing. Users will have to go through a lot of hoops if they want to use Google. All other phones integrate with Google because they don’t have their own search engine to promote.

5. Enhancers can be left out

People who already use Windows Mobile 6.1 or 6.5 may find that none of the apps they purchased work on Windows Mobile 7. Since Windows Mobile 7 was built from the ground up, backwards compatibility is unlikely. Microsoft has said that they will most likely release some developer porting tools or an emulator, but this is not a perfect solution.


When it comes to smartphones (and computers), it’s really all about the apps. Apple will have had a 3-year head start on Microsoft, and its App Store currently has over 150,000 apps. Google’s Android and Blackberry have been struggling to catch up for over a year. Microsoft hasn’t even started yet.

7. Usability

Although this is not a limitation YET, it is worth keeping in mind. Microsoft is typically very good at creating devices that can perform many tasks and have many features. Where they often fail is in the customer experience and the usability of their products. Let’s hope they really focus on this aspect with Windows Phone 7.

Windows Mobile 7 looks like it could be a great device if Microsoft gets it right. Unfortunately, its competitors have a head start of several years, and Microsoft will be escalating an uphill battle.

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