This has always been a great question, and there are many different schools of thought on this topic.

One person might argue that products like software, e-books, and virtual information are among the most marketable because they are easy to duplicate and have no shipping costs. It’s true that a virtual product can absolutely simplify your post-sale process, however, are they really the best overall product strategy? In my opinion, it all comes down to demand, then numbers. Figure out what price you can create or retain a product for, and then figure out what price you can sell it for by factoring in advertising, shipping, and other expenses that fall in between those two processes.

Determine your total costs from start to finish. I wouldn’t even consider selling a product or service that earns me less than 80 percent gross profit per unit unless you have a great upsell or endorsement strategy or some kind of recurring subscription-based earning model.

If you find that managing inventory or working with vendors and carriers leans more toward your personal experience than working with a product you’re comfortable with, you’ll benefit from familiarity. The importance of comfort might be the most influential factor for me when choosing a product to wrap your merchandise. Many people want to sell online but have no idea what products to sell. In my experience, selling something just for profit without personal passion can be a mistake and I’ve found building an email list to market and grow your brand is a cheap and effective way to get started quickly.

5 Products you can sell and make money using “email marketing”.

1. Digital products and virtual services. Digital products are easy to duplicate, store and send digitally via email or file sharing service.
2. Affiliate Marketing Programs. Many online businesses are looking for enthusiastic people to resell their products or services. Scrolling to the footer of a company’s website will typically link to any affiliate program, if one is offered. You can also search for specific affiliate programs that suit your needs.
3. Fashion products that are in demand. Great way to let product buzz and word of mouth help your cause. The Google Trends tool will show you the current trends for your product ideas based on total search volumes. This can be a great way to determine what is currently popular.
4. Start your own business. Get creative and put your ideas online with a website or product page that sells your creations, products or services. Accepting payments is easy these days with services like PayPal and all you need to do is promote your website using email marketing.
5. Freelance writing services, or create a blog. Writing can be an interesting and rewarding way to earn money online. You can publish and sell ebooks, blog posts can generate revenue from ads or affiliate links, sponsors, or you can write about your current products for sale.

When sending emails in high volumes, always make sure you choose a true high volume web-based email marketing software that can grow with your continued success.