Marketers have numerous proven methods for developing a successful new product marketing strategy, many of which include some type of social media element. This means that a new product marketing strategy is now highly dependent on the Internet. Success always starts with a strategy, and for your new product, this is a must.
Internet marketing has become so vast that marketers need different strategies to market products through different online platforms. A Pinterest strategy will not look like a Facebook strategy; therefore, it is important to determine what types of Internet marketing are most appropriate for your product. However, there are some general practices that should always be applied.
Find your demographic
When developing your new product marketing strategy, start by compiling a list of the types of people who will be most interested in your product. Be as specific as possible. It can be helpful to take your description of your target market and identify real people on social media who represent your target customer.
generate a buzz
Offering freebies is also a great way to build excitement about your product online. Ask people to share or retweet a photo of your product for a chance to win one free! Freebies and promotional offers can also help brighten up your daily blogger press release. Find a blog that has a niche that relates to your product and offer them free samples in exchange for writing a review of your product.
If there are celebrities or industry influencers that fit your target market, offer them freebies. If they like your product, they will most likely send a “Thank You” tweet or post which will drive a lot of online traffic to your product’s social media accounts or website.
use seo
New product marketing strategy should also include search engine optimization (SEO). Analyze your target audience and create a list of keywords they might use to search for similar products. If possible, include SEO in your product description or in any press release you submit online. Implement SEO by developing a blog as part of your product website. The content of your blog determines the success of your SEO strategy. Competitors are likely using the same words, so it’s important to provide useful content for your target market.
Use blogs and other forms of social networking to become an industry expert for your product. Use websites like MeetUp and Eventbrite to create powerful events around your product and press releases to let people know about events. Examples include gallery shows, tastings, and fashion shows. Also, join or create LinkedIn groups where you can share information about your product in discussion forums. Sharing and linking to your website through these social media outlets will also help build your SEO profile.
Creating a new product marketing strategy is necessary to launch a new product in any market, online or in physical stores. While not all plans are successful, it is almost impossible to be successful without first developing a plan. A new product marketing strategy is key.