SEO or search engine optimization is the science of ranking websites on search engine sites. All real estate websites should aim to please search engine sites to rank on the first page of the search. Search websites decide which websites to show when there is a query on their platform and to help them find your real estate website you need to know how to do SEO.

There are many search portal websites, but there are only a few that matter and there is only one that everyone is trying to please and that is Google. Why? It’s not because Google is famous, although that’s one thing, but another is that these sites have their own algorithm and you just can’t follow all of them.

Google is very particular about keywords. Once the search engine enters your keywords, Google will crawl to different websites and if you insert your keywords correctly on your real estate website, Google will select you to be at the top of the list.

Keywords are one of the most important parts of SEO, get them right into your real estate website and you’re good to go.

• Places to insert keywords into your real estate website

1. Page title and meta description: These are the most crucial part of SEO keyword placement. It is not difficult to do, but you should know how valuable it is on your real estate website. These words will make the first impression on readers because this is the part of your website that the search engine will show in search results. Make sure to get in touch with your website management team so that you can access these parts and perform the correct SEO.
2. Headers: This shows the search engine on the subject of your website. Make sure the header is filled with important SEO keywords.
3. Subheadings: This is another signal from your website to a search engine telling you that you wanted to be found.
4. Paragraph body: You should include your keywords in your content, but you need to be careful not to overload the body because the search engine will penalize you if you are caught. You need to make sure your SEO keyword weight is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You must write naturally and with common sense. It will be difficult at first, but keep practicing and you will learn how to do it.
5. Image ALT tags: Images are a great SEO aid, they can help your real estate website rank higher, if you just put your keywords in the ALT tags. With the help of ALT tags, Google can read your image. It is a tag that you add on the image that tells the search engine to add an image to your website and that relates to this topic.

Keywords help the search engine see your real estate website. If you find it a bit complicated, you can always ask the experts for help. At least now you know that your real estate website needs to be keyword rich.