Keyword articles are one of the most effective ways to promote your website and attract targeted traffic.
With the vast increase in the number of businesses marketing on the internet, gone are the days of simply adding your site with a description of your product or service and sitting back and watching the traffic roll in.
On a daily basis we have to keep abreast of new technologies and methods to optimize our websites to ensure we receive enough traffic to help our business. This requires an expert to do it for you or you have to keep up with ever-changing technology.
Today we are literally competing with thousands or millions of sites offering related products. We are becoming reliant on search engines like Google and Yahoo to advertise our websites, but in order to get a piece of traffic it is important that we know how to strategically place keywords or phrases on our web pages.
One of the most effective tools to market your site is the use of keyword articles. These articles include specific keywords for your site or product. The words or phrases that people type into a search engine are called keywords. It is important that the keywords you use are not only relevant and descriptive to your site, but also have a high number of searches. A keyword that is only searched a few times a month will not increase your traffic.
Another factor to keep in mind is that if your website has a lot of competition, strategic keyword placement is very important. When someone types a keyword into a search engine, the search engine uses an algorithm to rank the most relevant web pages in the database and then ranks and then displays them. Strategic keyword placement becomes a factor in your website’s ranking. The higher the ranking, the more chances your website will be seen.
Therefore, choosing the right keyword becomes very important. Today there is software that can help you analyze keywords and which ones are the most effective and get the most searches. When trying to decide on keywords, I try to put myself in the shoes of the person searching. If, for example, my site sells vacation rentals in Italy and I’m looking for a vacation in Italy, I find out what I’m looking for. I want a hotel or a pension or an apartment and I want to go to Rome or maybe to the countryside around Florence? So I decide I want a country house or an apartment in the countryside near Florence. I would look for 1. Florence. 2. apartment.3. public holiday
Using software designed to analyze keywords (such as Overture or Word Tracker) will tell you how many times you search and the number of competing sites and also the ratio of clicks to number of searches. Avoid using very general keywords like vacation Italy. The results for “holidays in Italy” are 12.3 million, while for “apartment holidays in Florence” are 1.1 million. You should target or limit your keywords to products or services.
Once you’ve found the best keywords for your site, you can further bolster the effectiveness of your keywords by including keyword articles that describe a vacation or the benefits of a vacation rental in Florence. Again using the keywords in the title of the article and in the first paragraph. The keyword can also be used in the text of the article but not clutter the article. Include three to start, but no more, as this will be penalized by search engines. Search engines have very sophisticated software and reject content that is overpopulated with keywords.
When you have finished your article, add your author details and this can include a link to your website. Do not add multiple links throughout the article, as most article directories do not allow this. You can make a short sales pitch in the author details section and this is where you link to your site.
Make these unique personal items available for others to copy and use. When someone else posts your article on your website, you receive an inbound link to your website and it is ranked very highly by search engines. Unique content is king.
Some tips and help for writing your first article can be found at the link below.