Retail display solutions can substantially increase the sales of your products. According to the latest research reported by POPAI (Point of Purchase Agency International), most consumers make their purchase decisions at the point of purchase. They estimate that more than 60% of the total purchase is attributed to retail displays as the main promotional element in the store.
Today, shoppers are overloaded with a lot of information and advertisements for different products. To convert high-margin sales, retailers must find effective solutions to make their brand stand out from the crowd. And it’s more important than ever to know how to compete for consumer attention in retail markets.
Retail displays are merchandising fixtures that contain inventory or feature featured products. Retail display shelves are great for attracting customer attention in a competitive retail store.
Retail displays provide the following benefits when designed and implemented correctly:
1. Increase your earnings. A sophisticated retail display will increase the perceived value of your products and draw potential customers to the merchandise. Our tests reveal that across many categories, shoppers will pay up to 50% more for products displayed in well-designed outlets. Even consumers expect brand products to be displayed exclusively to demonstrate value.
2. Attention is everything. An eye-catching retail display increases sales by drawing customers’ attention and enticing them to physically interact with the products in the store. You can’t convert sales if your product can’t compete against the crowd and get noticed.
3. Rent, rent, rent. Smart positioning of your retail displays can guide customers through your store to high-margin product areas. Not only do you have to present products in the right place in the store, but a branded retail display ensures that your real estate is safe.
4. Elevate your brand. Stylish custom retail displays will highlight a few key product features and effectively market the brand. With informational banners and signs, you have the opportunity to not only grab the attention of shoppers, but also to communicate your prominent message about your product or company to consumers.
5. Promote new products and services. Innovative retail accessories provide a platform to launch new products and services to potential customers.
The type of retail display that will make your products sell the best will depend on your product features, your program, and your goals. Find some custom retail display design inspiration on the web or in magazines.
Contact manufacturers and designers with proven industry experience and a credible track record. Talk to the experts about your favorite design to produce your ideal custom retail display.