Do you use Instagram to promote your business?
Instagram advertising is popular right now. Its ad revenue will hit $10 billion in 2019. Yes, that’s a billion with a “b.”
Ads on Instagram generate that massive revenue because there are over two million monthly active sellers right now. The sleek and visually focused nature of the web makes it popular for brands to showcase their products and services. And more than 80% of Instagram users follow at least one brand, 60% of users notice new products on the platform, and around 200 million users visit at least one brand profile per day. wow!
All of this ensures you have an online audience that’s ready to engage with your brand, which is why it’s now more important than ever to run great Instagram ad campaigns.
Here are three tricks to running a powerful Instagram campaign.
1: Intrigue your audience
For the most successful advertisers, the biggest selling point is a bit of mystery. Find the hidden beauty in worldly things. Always post ads that challenge your audience. Include a demo of using your product along with something like a 60-second challenge. Also, add a link that leads directly to your website where users can purchase your product if they accept the challenge.
2: Make your ads look native
Most high-performing Instagram ads don’t look like ads at all. Instagram can make ads look native within the user’s feed without controlling the headline and image you use.
Use creative that blends in with organic Instagram posts and gives your audience the same experience they would get from organic content. When Instagram users scroll through your feed, make sure your ad looks like any other content they see from people they follow or their friends.
Don’t forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about images that grab attention.
3: Target your dream audience
Do you want to see great results from your Instagram ads? Next, you need to target audiences that relate to your brand and your campaign goals.
Instagram’s massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don’t waste your money on random tests. Know who is the best audience for your campaign and use specific testing methods to improve your audience.