Online marketers cannot discount the crucial role of social networking and bookmarking sites in increasing your web presence and gaining customers in the process. The important questions for most Internet marketers are: “How can I establish a strong online presence? How will I do it?” If you have the same questions, here is the LIFE model of social marketing communication that can effectively drive traffic to your business site and increase your online profits.

The LIFE model of social marketing communication

L stands for Links

You can use two types of valuable links on social media platforms. Firstly, these are links to articles that you find interesting, and secondly, these are links to your own site or articles. Providing links to other interesting and informative items demonstrates your willingness to network with other users online and develop camaraderie. Once you post the second type of link, a link to your own site, videos, articles, services, or products, other readers will be happy to visit them. You get what you give.

I stands for Information

Sharing good information is a vital way to establish your online presence. Twitter is a site where you can compose a 140 word post to share short information. You also have the option of including a link. These short posts are little gems that you could effectively use to your advantage. Retweeting informative tweets from other members would also help you gain friends and strengthen your social circle. You can also do it on Facebook and other social media platforms.

F stands for fun

Being an online business entrepreneur is serious business. But having fun while doing it is the best part. Other online users rave about a person who has a sense of humor. Post light topics that can make others smile or laugh. You can share a funny video from YouTube or a witty anecdote from other sites. However, be careful about sharing too personal information with social networking sites, because there are still people online who do not mean well. Knowing how to laugh makes you human and allows you easy interaction with others.

E stands for Events

You can share important events with your friends online. You can also invite them to your events on social media. If you have a webinar or teleseminar, sharing events via social media platforms is a great way to do it.