Now, everyone knows that Vybz Kartel, whose real name is Adidja Palmer, is a songwriter and singer from Jamaica, but how much do you know about him as a businessman? Well, Karizmedia points out that Kartel is just as good as a singer as he is as a businessman. His business tactics can be compared to those of Jay-Z, who was the CEO of Def Jam/Roc-a-fella records from 2005 to 2007 in 2007. Ironically, in that same year Kartel formed the Portmore Empire, which has some names. on the list like Popcaan, Shawn Storm, Jah Vinci and more, but most importantly Addi Di Teacher, Vybz Kartel himself.

In that same year, Kartel introduced Vybz Rum, which is known as the official rum of dancehall music (the difference between Vybz Rum and Street Vybz Rum is still not entirely clear). Although Corey Todd (a shareholder in the rum distribution company) said that “…Kartel is like the Jay Z of the dancehall music world”, research shows that in this endorsement deal, he can be compared to Sean” Diddy” Combs. sponsorship deal with Vodka that happened the same year as Vybz Rum. Also, what endorsement deal made with a music artist isn’t backed by the artist making a song to publicize it? So of course, to raise public awareness, Kartel has dedicated a song to Rum and guess what the song is called. Well, if you guessed “Street Vybz Rum”, you are not wrong. Quite simply, now when you see the name, you should know what it is.

Kartel must have been inspired somewhere because in 2008 he launched a new product, a very strange one, “Condoms”. Yes, condoms: In 2008, it was publicly announced that as a campaign to promote safer sex, Mr. Palmer will distribute condoms.

Some popular brands of condoms are Trojan, Durex, or the Jamaican brand Slambut. Apparently, Kartel likes to keep his feet on the ground and be conversational, which is why his condoms are called “Daggering Condoms”. Yes, the word “Daggering”, the same word that was banned in 2008 or 2009 from Radio Airplay, as it is Jamaican slang used to refer to:

1. Having sex aggressively (hardcore).

2. Aggressively dance and spin

(http://www.urbandictionary.com/define.php?term=Daggering)

So what is the master doing for 2011? Why go into the clothing industry, of course? Jamaica Star reports that Kartel has launched its Addi merchandise, which now has Gaza dog tags, belt buckles, T-shirts and SHOES. Yes sir, Addi’s shoes from Kartel, I hope that Addidas does not make claims with him. But Jamaica Star also reports that Kartel mentioned, “I’ll also be giving away money through a contest. The prizes will be up to $1 million. It’s more or less like a raffle. You have a one in 10,000 chance of winning because for every unit sold, I’ll be giving away up to a million dollars. So, I know the merchandise has been around for a while, but who knows, maybe you’ll still get lucky.

The Gaza king also took over a club in Portmore called “Club Blaze”, partnering with Corey Todd, the same partner in the Vybz Rum deal. “We are in a joint venture, myself, Corey Todd and Mr. Fagan Jr to pioneer Portmore’s second series of world-class nightclubs,” Kartel said and “Club Blaze will open Wednesday, Thursday and Sunday. Portmore will now host its own The Street Vybz Party on Sundays, while Street Vybz Thursdays continue to bomb the building every Thursday night in Kingston.Club Blaze will not only welcome fans from Gaza, it is for anyone who wants to be where the vibe is,” Todd said. Now, if Kartel plays his cards right, he could open a chain of clubs like “The 40/40 Club,” co-owned by Jay Z.

Some may say Kartel has enough, but hey, why not launch an upcoming drink for non-alcoholic drinkers? And so it was done, Kartel launched a set of fruit drinks under the Street Vybz company and Partyxtras reports that it is supposed to launch its own brand of cake soap “Vybz cake soap”, if it has not. done so far.

Now, we all know that media moguls like Jay-Z, Sean Combs, Ludacris, and Paris Hilton have branched out their names in the corporate sector into drinks, clothing, and accessories. So it’s smart to see Kartel doing the same thing to get his image back on him. Portmore’s Empire stands to make millions over the next few years if things go well. This is more of an inspiration for Caribbean artists to try to do more than music, but to spread their talents in the different avenues that life has put at their disposal. The Caribbean may be small, but the talent is big.